Portland no. 1: NashCo
Today we’re launching our new series “Portland” in an effort to celebrate my local community. I’ve really enjoyed living in such a vibrate photo arts city over the past 18 years (my current tenure in Portland, Or) and feel it’s time to specifically promote our locals in this new column. To start us off, I give you the creative duo NashCo. Vibrant, sophisticated, and topical, Population Isolation shows us its many sides. The juxtaposition of fictional narrative and documentary is gracefully executed and not unlike an optimistic Edward Hopper / David Lynch mashup. —Blue Mitchell
Population Isolation
by NashCo
This project began during a period of unwanted and unexpected isolation, brought on by the COVID-19 Pandemic. With all photographic work at a sudden standstill, we began with self-portraits as a way to wrestle with our own anxiety and preserve an unprecedented time in history. As photographers that is how we naturally respond to things. We photograph them, if only to have a record of their existence.
We then moved outward, contacting friends, family, neighbors, using Craigslist. We sought all ages, economic groups, races, genders, and sexual orientations. For the pandemic became a strangely unifying experience, regardless of who you were or what you believed, we were all isolated together. The project revealed a shared humanity, as we explored conditions of aloneness as proof of belonging.
Inspired by Edward Hopper, the narratives appear as if stills for a movie or tableaux in a play. Yet, though crafted, our work is informed by our photojournalistic roots and is documentary at its core. Each image is a retelling of a person's story inspired by how they were feeling, how life had changed and what they were doing to cope (or not cope) during the COVID lockdown. To the viewer it is as if you have happened upon a scene, a series of uneasy moments marked by a vague feeling that something is not quite right.
During the time while our world was closed, we documented rage, laughter, tears, joy, and fear, sometimes all in a single session. The challenge was to create intimacy from a distance, which is a question we all will be asking for years to come. So we pushed on, looking for connection. As photographers we crave it, it is the reason why we do what we do. To see how people live, see how they survive and to help them feel seen and heard. Even when, especially when, we are in isolation.
Nashco is made up of Leah Nash (The Nash) and Christopher Onstott (The CO), an award-winning photography & motion duo that specializes in portraiture and lifestyle imagery. We call our style ‘crafted reality,’ and basically, it means….we make real people look cool.
Both originally photojournalists, we take a moment-driven approach, capturing authentic imagery whether in life, at work, or on set. The result is graphic, storytelling photography that is full of color, light, and intimacy. Our goal is to leave our subjects a little bit better than we found them.
Clients include Apple, Chase Bank, Marriott, National Geographic Traveler, The New York Times, Rolling Stone and Mother Jones.
Awards Include Critical Mass Top 50, American Photography Selected Winner, PDN Photo Annual, NPPA Pictures of the Year, Pictures of the Year International