Crusade for Collecting

Crusade for Collecting – Let’s Kick It!

by Jennifer Schwartz

As some of you know, I have been working on a BIG idea.  Huge, really.  And it’s pretty crazy.

To give you a little background, Jennifer Schwartz Gallery shows emerging photography.  That means I show work from photographers that are just starting to make a name for themselves.  The price point is affordable and the caliber of work is very high.

I have had my gallery for two years, and in thinking about art and artists and collectors, I have realized there is a cultural disconnect between the younger generations and art.

So I can talk about it and write about it and work on building a group of interested, engaged, young collectors in Atlanta.  And I am doing those things.  But to me, this issue is bigger than Atlanta, and it is important.  It is a major reason I created The Ten.

Here comes the BIG idea.

I am going on tour.  A crusade.  In the spring of 2013 I will be going on a ten week, ten city tour of the US – hawking my wares out the back of a van and talking about buying original art.  But to really get it, you must watch this short video.  I guarantee you will be amused, and hopefully you will be moved to contribute to my funding goal.

Buckle up – it’s going to be a crazy ride!

(click the image below to play the video)

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